MODULE: SCHOOL MANAGEMENT AND MARKETING
Lecture 1. Video of School Management course
Lecture 2. Video of School Management course
CONTENTS
What is the school management?.
Principles of School Management.
- Principle of well defined goals.
- Principle of conducive learning.
- Principle of sharing responsibility.
- Principle of equality.
- Principle of cooperation.
- Principle of creativity.
- Principle of rule of law..
- Principle of community involvement.
MANAGEMENT.
MEANING OF MANAGEMENT.
DEFINITIONS OF MANAGEMENT.
OBJECTIVES OF MANAGEMENT.
CHARACTERISTICS OF MANAGEMENT.
EDUCATIONAL MANAGEMENT.
MEANING OF EDUCATIONAL MANAGEMENT.
DEFINITIONS OF EDUCATIONAL MANAGEMENT.
COMPONENTS OF EDUCATIONAL MANAGEMENT.
SCHOOL MANAGEMENT.
MEANING OF SCHOOL.
MEANING OF SCHOOL MANAGEMENT.
DEFINITIONS OF SCHOOL MANAGEMENT.
AIMS AND OBJECTIVES OF SCHOOL MANAGEMENT.
CHARACTERISTICS OF GOOD SCHOOL MANAGEMENT.
PRINCIPLES OF SCHOOL MANAGEMENT.
Democratic Philosophy of Education.
Freedom.
Student-Centered.
Flexible, Adoptable and Stable.
SCHOOL ORGANIZATION AND ADMINISTRATION..
MEANING OF SCHOOL ORGANIZATION.
DEFINITION OF SCHOOL ORGANIZATION.
AIMS AND OBJECTIVES OF SCHOOL ORGANIZATION.
CHARACTERISTICS OF SCHOOL ORGANIZATION.
MEANING OF SCHOOL ADMINISTRATION.
DEFINITIONS OF SCHOOL ADMINISTRATION.
ELEMENTS OF SCHOOL ORGANIZATION AND ADMINISTRATION.
ELEMENTS OF SCHOOL ORGANIZATION.
Decision Making.
Budgeting.
Planning.
Material Equipment.
Human Equipment.
Allocation of Work.
Co-curricular Activities.
Health Education Programmes.
Community–oriented Programme.
Providing Instructions.
Providing Co-curricular Activities.
Organizing.
Directing.
Co-ordinating.
Controlling or Supervising.
Evaluating.
Maintaining Records.
ELEMENTS OF SCHOOL ADMINISTRATION..
Democratic Philosophy.
Sharing Responsibility:
Equality.
Freedom..
SCHOOL MARKETING..
Definition of Marketing:
5 Reasons Why School Marketing Is Essential
#1 Helps You Keep Up With The Competition.
#2 Attracts High-Quality Teaching Staff.
#3 Connects You With Parents.
#4 Improves Brand Image.
#5 Effective School Marketing Is Looked Upon Favorably By Ofsted.
Private School Marketing Strategies.
- Develop Your School’s Slot.
- Branding Your School’s Name.
- Your Content Must Communicate.
- Take Help Of Social Media.
- Target High Performing Students.
- Improve Your Website.
- Maintain A blog And Continue To Produce Valuable And Engaging Content.
Digital marketing strategies are becoming more and more valuable for private schools.
Top six private school marketing strategies that have the power to increase your enrolments in the most cost effective way.
Search Engine Optimisation (SEO) & Google Ads.
A Successful Website.
Social Media.
Newsletters.
Create Engaging Video Content.
Write a School Blog.
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SCHOOL MANAGEMENT AND MARKETING
School management is a process of leading the school towards development through not only the optimum use of the human resources, physical sources, principles and concepts that help in achieving all the objectives of the school but also the proper coordination and adjustment among all of them.
Instructor
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